Hilton Hotels acquired the property in 1996, keeping the Bally’s name before selling the property to Harrah’s (now Caesars Entertainment) in 2005. The casino-hotel, which originally opened in 1973 as the MGM Grand Hotel, suffered a deadly fire in 1980, then was sold to Bally Manufacturing (the pinball and slot machine maker) in 1986 and subsequently rebranded as Bally’s. But first, here’s how the complex name-change web was woven. The rebrand touches hotel, casino and F&B operations, and while the name has officially been changed, product modifications - which I’ll detail below - are ongoing at the center-Strip property. Playing the hotel name-game in Las Vegas requires a bit of history - and, of course, context - especially when it comes to the recent rebranding of Bally’s Las Vegas into Horseshoe Las Vegas.
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